Facebook is a social networking website. It was introduced in 2004. But within a short span of time it has become extremely popular with people all over the world. Today it is being used extensively by business enterprises as well for promoting their products. Facebook has several features that are conducive to such marketing endeavors. Of these, Facebook likes is one feature that is extremely important from the marketers perspective.
The business enterprise that manufactures some product or is offering some service develops, what is known as a like page on Facebook. This may normally relate to any product, service, company, etc. It may also contain other content that helps to rope in some fans. Before creating such a page, people from the business enterprise or its employees make friends with a few other individuals who they think would be able to lead them to more customers. Facebook like fans are therefore Facebook members who have become fans of some like page.
These like pages are maintained as a separate public database, unlike the private profiles. This database forms part of the advertising system in Facebook. This system lets people with public profiles advertise their products or services etc., to other members on Facebook. Latest information about the company, events, products, services, etc., can be directly sent to the Facebook like fans. The like page is therefore a replacement of an earlier feature in Facebook, i.e., becoming a fan. This feature helps in integrating like-minded members and sharing views and comments.
Business owners like Owen Tripp and business enterprises, market their products through social media. They stand to gain financially because this way of advertising is cheaper. People tend to know their friend's, family member's, or acquaintance's requirements. They are more likely to share the information either through Facebook or through other websites such as Twitter. People using their network to promote a company's product, or service may also be rewarded in the form of Facebook credits. These credits can be used in games on the Facebook.
Facebook now becomes part of daily existence. People cant get enough of this social media site. Its so addictive that it became a must to check you account every now and then and it feels like the day wont be complete if you haven't posted anything at your wall. True indeed, this is a social media generation. Can't you observed thousand of social media sites that are launch almost everyday? But its not surprising because this becomes an avenue for socialization. Not only that, this is also a major portal to look for old friends, check some updates from your classmates and even becomes a major hub for planning and chatting avenue.
The comfort that social media is giving to everyone is beyond compare. It has unlimited benefits that each of us is embracing but always and almost, too much of everything is dangerous. Anyway, if you are a Facebook fanatic, im sure you can relate to what I will be talking about. You have surely enjoyed clicking Facebook Likes from time to time especially if you like the pose of your friends photos. Afterwhich, you'll check Facebook Like Fans to know who among your friends do the liking too. Well, don't worry it's a common scenario at Facebook. But I'm sure you cant get enough at facebook Comments page because you love the interactions among your circle of friends.
Everyone goes crazy about Facebook that even the younger generations sign up for an account. The status updates of one became a talk of the town. How about checking the Facebook Page of your crush, I'm sure you do check it everyday. To the point that you got familiar with her Facebook Design. The good thing about the site is the many applications that you can choose from, making you stay for hours browsing and even playing games. Speaking of games, you can actually use your Facebook Credit to buy virtual goods in many games.